Great piece. This reminds me me of a sports columnist I stopped reading 20 years ago. It wasn't personal. I just didn't like his writing. Still, he continued to grace the cover of the sports pages and during a period of time when Boston experienced numerous newsworthy sporting events, I didn't so much as glance at the headlines covering his copy. I just thought it'd be a waste of time. Last August, for the first time since 2004, I gave him another shot. I realized after all those years of avoiding his work, I hadn't missed a thing. Public radio is about to be taught the oft-cited business trope: It costs far less to keep a customer (or in this case a listener) than it does to attract a new one.
Great piece. This reminds me me of a sports columnist I stopped reading 20 years ago. It wasn't personal. I just didn't like his writing. Still, he continued to grace the cover of the sports pages and during a period of time when Boston experienced numerous newsworthy sporting events, I didn't so much as glance at the headlines covering his copy. I just thought it'd be a waste of time. Last August, for the first time since 2004, I gave him another shot. I realized after all those years of avoiding his work, I hadn't missed a thing. Public radio is about to be taught the oft-cited business trope: It costs far less to keep a customer (or in this case a listener) than it does to attract a new one.